Литература
Aaker, D. А. (1998). Strategic market management. New York: John Wiley & Sons. Ansoff, H. (1957). «Strategies for diversification». Harvard Business Review, September/October, Vol 35, No.
5. 113-124.Carrigan, M. (1999). «'Old Spice' — Developing successful relationships with the grey market». Long Range Planning, 32(2), April, 253-262.
Chamberlain, E. H. (1965). The theory of monopolistic competition. Cambridge, MA: Irwin. (Reprint of original 1933 manuscript).
Croft, M. J. (1994). Market segmentation. London: Routledge.
Davis, S. M. (1989). «From 'future perfect': Mass customizing». PlanningReview, 17(2), 16-21.
Davis, J., & Devinney, T. (1997). The essence of corporate strategy: Theory for modern decision making. St Leonards, Australia: Alien & Unwin.
Datta,Y. (1996). «Marketing segmentation: An integrated framework». Long Range Planning, 29(6), 797-811.
Disckson, P. R., & Ginter, J. L. (1987). «Market segmentation, product differentiation, and marketing strategy», Journal ofMarketing, 51(2), 1-10.
Duboff, R. S. (1992). «Segmenting your market: Marketing to maximize profitability».
The Journal of Business Strategy, 13(6), 10-13.
Gilmore, J. H., & Pine, J. II. (1997). «The four faces of customization». Harvard Business Review, 75(1), 91-101.
Ries, A. (1992). «Segmenting your market: The discipline of the narrow focus». The Jour-nal of Business Strategy, 13(6), 3 -9.
Shaw, Arch W. (1912). «Some problems in market distribution». Quarterly Journal of Economics, August, 703-765.
Shapiro, B. P., & Bonoma, Т. V. (1984). «How to segment industrial markets». Harvard Business Review, 62(3), 104-110.
Smith, W. R. (1956). «Product differentiation and market segmentation as alternative marketing strategies». 3-8. (Reprinted in Marketing Management, 1995, Winter, 4(3), 63-68).
Weber, A. (1996). «Using lifetime value to prospect». Target Marketing, 19(4), 20-22. Weinstein, A. (1987). Market segmentation: Using demographics, psychographics, and other segmentation techniques to uncover and exploit new markets. Chicago, IL: Probus Publishing.
Еще по теме Литература:
- Литература в период образования единого русского государства. Элементы Возрождения в русской литературе.Середина XV–XVI век
- Список литературы: Отечественная литература:
- Литература
- Литература
- Литература
- Литература
- Литература
- Литература
- Литература.
- Литература
- Литература
- Литература