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Литература

Aaker, D. А., & Day, G. S. (1986). «The perils of high growth markets». Strategic Management Journal, 7(5), 409-421.

Abell, D. F. (1980). Defining the business: The starting point of strategic planning.

Englewood Cliffs, NJ: Prentice-Hall.

Ayres, R.

U., & Steger, W. A. (1985). «Rejuvenating the life cycle concept». The Journal of Business Strategy, 6(1), 66-76.

Cox, W. E. Jr. (1967). «Product life cycles as marketing models». The Journal of Business, 40(4), 375-384.

Day, G. S. (1981). «The product life cycle: Analysis and applications issues». Journal of Marketing, 45(4), 60-67.

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Dhalla, N. K., & Yuspeh, S. (1976). «Forget the life cycle concept!». HarvardBusiness Review, 54(1), 102-111.

Field, G. (1971). «Do products really have life cycles». California Management Review, 14(1), 92-95.

Fruhan, W. E. Jr. (1972). «Pyrrhic victories in the fights for market share». Harvard Business Review, 50(5), 100-106.

Hayes, R. H., & Wheelwright, S. G. (1979). «The dynamics of process-product life cycles». Harvard Business Review, 57(2), 127-136.

Hamermesh, R. G., & Silk, S. B. (1979). «How to compete in stagnant industries». Harvard Business Review, 57(5), 161-168.

Hunt, S. D. (1976). Marketing theory: Conceptual foundations of research in marketing.

Columbus, OH: Grid Inc.

Lambkin, М., & Day, G. S. (1989). «Evolutionary processes m competitive markets: Beyond the product life cycle». Journal ofMarketing, 53, 4-20.

Levitt, T. (1960). «Marketing myopia». Harvard Business Review, 38(4), 45-56.

(1965). «Exploit the product life cycle». Harvard Business Review, 43(6), 81-94.

Michael, G. C. (1971). «Product petrification: A new stage in the life cycle theory».

California Management Review, 14(1), 88-91.

Moyer, R. (1981). «Forecasting turning points». Business Horizons, 24(4), 57-61.

Polli, R., & Cook, V. (1969). « Validity ofthe product life cycle». The Journal ofBusiness, 42(4), 385-400.

Rink, D. R., & Swan, J. E. (1979). «Product life cycle research: A literature review». Journal ofBusiness Research, 7(3), 219-242.

Rogers, E. (1962). The diffusion of innovations. Glencoe, Ill.: Free Press.

Rowe, A., Mason, R., & Dickel, K. Strategic Management (p. 156). Reading, MA : Addi- son-Wesley.

Swan, J. E., & Rink, D. R. (1982). «F itting market strategy to varying product life cycles».

Business Horizons, 25(1), 72-76.

Tellis, G. J., & Crawford, M. (1981). «An evolutionary approach to product growth theory». Journal ofMarketing, 45(4), 125-132.

Varadarajan, P., Clark, Т., & Pride, W. M. (1992). «Controlling the uncontrollable: Managing your market environment». Sloan Management Review, 33(2), 39-50.

Yelle, L. E. (1983). «Adding life cycles to learning curves». Long Range Planning, 16(6), 82-87.

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Источник: К. Фляйшер Б. Бенсуссан. Стратегический и конкурентный анализ методы и средства конкурентного анализа в бизнесе. 2005

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