Литература

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Hill, Т., & Westbrook, R. (1997). «SWOT analysis: It's time for a product recall». Long Range Planning, 30(1), 46-52.

Rowe, A. J., Mason, R. O., & Dickel, К. E. (1986). WOTS-UPanalysis, strategic management—A methodological approach. Reading, MA: Addison-Wesley.

Stevenson, H. H. (1976). «Defining corporate strengths and weaknesses». Sloan Management Review, 17(3), 51-68.

Waterman, R. H. Jr. (1982). «The seven elements of strategic fit». Journal ofBusiness Strategy, 2(3), 69-73.

Weihrich, H. (1982). «The TOWS matrix—A tool for situational analysis». Long Range Planning, 15(2), 54-66.