Литература

Aaker, D. А. (1998). Strategic market management. New York: John Wiley and Sons. Attansio, D. B. (1988). «The multiple benefits of competitor intelligence». The Journal of Business Strategy, 9(3), 16-19.

Cvitkovic, E.

New York: The Conference Board.

Kenneth, T. R., & Wong, J. P. (1988). «The competitive marketing profile of banks, savings and loans, and credit unions». Journal of Professional Services Marketing, 3(3,4), 107-121.

Porter, M. (1980). Competitive strategy: Techniques for analyzing industries andcompeti- tors. New York: Free Press.

. (1985). Competitive advantage: Creating and sustaining competitive advantage.

New York: Free Press.

Ram, S., & Samir, I. T. (1998). «Competitor analysis practices of U.S. companies: An empirical investigation». Management International Review, 38(1), 7-23.

Shaker, S., & Gembicki, M. (1999). The war-room guide to competitive intelligence. New York: McGraw Hill.