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Литература.

Bernstein, D. (1986) Company Image and Reality: a Critique of Corporate Communications,

London: Cassell.

Booth, A. (1988) The Communications Audit: a Guide for Managers, Aldershot: Gower.

Caywood, C.

(1997) The Handbook of Strategic Public Relations and Integrated Communications, New York: McGraw-Hill.

Fombrun, C. (1995) Reputation: Realising Value from the Corporate Image, Boston, MA: Harvard Business School.

Garbett, T. (1981) Corporate Advertising: the What, the Why and the How, New York: McGraw-Hill.

Hamilton, S. (1987) A Communication Audit Handbook Helping Organisations to Communicate, Harlow: Longman.

Haywood, R. (1994) Managing Your Reputation: How to Plan and Run Communications Programmes that Win Friends and Build Business, London: McGraw-Hill.

Hendrix, J. (1998) Public Relations Cases, London: Wadsworth.

Hewlett Packard (1993) Standards of Business Conduct, Palo Alto, CA: Hewlett Packard

Company.

Olins, W. (1989) Corporate Identity, London: Thames and Hudson.

PR Week (1999b) 'Andlysis' 19 March.

Tench, R. and Yeomans, L. (1997) "Corporate Advertising: the Genetic Image", in Kitchen, P. (ed.). Public Relations: Principles and Practice, London: International Thomson Business

Press.

Van Riel, C. (1995) Principles of Corporate Communication, London: Prentice Hall. Washingtonian, The (1995) 'Hit the Road, Mick', January.

White, J. (1991) flow to Understand and Manage Public Relations, London: Business Books. Worcester, R. (1983) 'Measuring the impact of corporate advertising' Admap September.

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Источник: Харрисон Ш.. Связи с общественностью: Вводный курс / Пер. с англ. под ред. Г.Е. Алпатова. - СПб.: Издательский Дом «Нева»; М.: ОЛМА-ПРЕСС Инвест,2003. - 368 с.. 2003

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